The Impact of Language in Marketing: Words that Exclude vs. Words that Welcome

Words are powerful, especially in marketing. The language you choose can either draw people in or unintentionally push them away. In today’s diverse world, using inclusive language is essential for building genuine connections with your audience. This post explores common language mistakes - like gendered terms and cultural insensitivity - that can hurt your brand and offers practical tips for creating more welcoming marketing content. Learn how to make your language work for everyone and ensure your message truly resonates.